Shatter Conventional Wisdom

NOSTALAB is reimagining health and wellness from the front seat of Einstein’s car traveling at the speed of light. We are envisioning the future–empowered by technology, brilliance and perseverance of digital health and the bold future of medicine. We move very fast, yet we rarely blink.

Our Heart

We know the rest mass of an electron. We also know role of calcium in the contractile process of the ventricular myocardium. NOSTALAB uniquely and intimately understands the science, technology and humanity that together weave the magic of digital health. And beyond simple understanding, we’ve actually defined some of these very trends and issues. You see, we are far from passive observers – We are digital health.

Our Mind

Thinking is what we do best. We apply our thinking to solve creative and strategic problems that seems either insurmountable or unthinkable. At times, we’ve even discovered new problems and challenges and proactively sought out solutions as preemptive strikes against second rate thinking.

Our Soul

We are digital. We are health. We are also defiant, bold and closely connected to imaginative thinkers and risk–takers who define digital health. Our philosophy is grounded in brilliance yet our methodology has often pushed us over the “practical ledge” and forced us to build wings on the way down. We like to fly.

The Hypothesis

There is no more pressing issue in today’s world than health. And for as long as most can remember, the solutions are been largely the same. The stethoscope, an iconic symbol of medicine and the physical exam is a perfect example. It has changed little from the times of inventor Rene Leannec in 1817. Yet it still hangs over the shoulders of clinicians like a prayer shawl or a badge of clinical validation.

This is changing, changing rapidly.  The advances in technology are disturbing, challenging and empowering a new “social collective” that will change medicine at its very core.  From data to people, digital health is poised to establish a new medical society driven less by the oppressive hegemony of today’s system but by the birth of the citizen scientist and the empowered patient.

Why NOSTALAB? Simply put, we are here to empower innovation with outlandish thinking. We connect the dots of genius and help drive the digital health revolution.

The Lab

NOSTALAB is a think tank with a contrarian focus. We offer the very best and brightest thinkers to analyze, establish and build markets. We like to make the competition cry foul.

  • Strategic consulting


  • Brand positioning


  • Developmental and ideation workshops


  • Creative development
  • Social media
  • Synergy and cognitive connections

Inflection Point Marketing

The life of a brand is a bit like evolution–external environmental changes combines with internal advancements and modifications. However, changes are largely unpredictable and define by punctuated equilibrium. In other words, pivotal changes happen at key points in time and not at a linear, fixed rate. The trick is finding those points in a lifecycle when insights and engagement can drive exponential growth. At NostaLab, we specialize in the type of thinking that punctuates the marketplace with exclamation marks!

  • Google
  • Takeda_logo
  • Medtronic
  • Boston-Scientific
  • janssen_logocopy
  • Zimmer-Biomet
  • 500px-Sonova_Logo
  • obi
  • Geneia
  • logo-gsk-1
  • ferring-logo
  • Nestle
  • mdlive
  • logo-perahealth
  • olympus-500

John Nosta

John Nosta combines passion with knowledge and delivers more than a speech, he provides a engaged conversation that informs and moves his audience. John's domain knowledge of medicine, technology and marketing make him a keen observer of digital health and only one of a handful of thought-leaders that can clearly articulate the importance of this movement in human history.

− John Sculley, Former CEO, Apple Computers and Pepsi

John Nosta provides a comprehensive perspective on the digital health movement. With unique sensitivities to science, consumer engagement and brand marketing, he tells a story that helps drive mindshare and marketshare.

− Eric Topol, MD, Cardiologist, Editor-in-Chief, Medscape, Scripps Health Chief Academic Officer

First and foremost, John is a thinker. A thinker entrenched in the world of science, medicine and innovation. John is the founder of NOSTALAB—a digital health think tank. He’s generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation.

Unwilling to accept the status quo, he’s a contrarian with a focus the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health. He is consistently ranked among the top names in almost every digital list and has sustained that position for several years. Beyond simply an influencer, John is also defined as “most admired” to “top disruptor” in digital health, life sciences and the pharmaceutical industry. He is also a member of the Google Health Advisory Board and has penned HEALTH CRITICAL for Forbes–a top global blog on health and technology.

John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

John cut his teeth at the “big” agencies including Ogilvy CommonHealth, where he has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.

A Speech That Can Change The World

Warning: Your heart rate will be elevated. And so will you knowledge, passion and social urgency. So, put your activity tracker aside and be moved in ways you have never experienced.

John doesn’t just talk–he engages and inspires his audience with practical and inspiring insights into how the convergence of technology and life sciences will transform humanity. He will take you on a ride in a driverless car and alert you to the wonders that are speeding toward us at the speed of life. But, perhaps most importantly, he’s help you create a roadmap to a smarter and healthier tomorrow.


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