The life of a brand is a bit like evolution—external environmental changes combine with internal advancements and modifications. However, changes are largely unpredictable and define by punctuated equilibrium. In other words, pivotal changes happen at key points in time and not at a linear, fixed rate. The trick is finding those points in a lifecycle when insights and engagement can drive exponential growth. At NOSTALAB, we specialize in the type of thinking that punctuates the marketplace with exclamation marks!